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Users will soon have a new feature that enables them to reduce the amount of AI-created media appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 billion AI videos.

Pilot Phase and Launch

The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This development comes amid a increase in AI-generated material, fueled by new content generation software.

The Broader AI Trend

Recent reports that nearly 10% of the most rapidly expanding content creators on another major platform primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.

Our research shows that many people appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the power to see more or less of that, based on their own likes,” commented a company executive.

Volume and Proportions

The service disclosed that there are now 1.3 billion videos on its service identified as made with AI. Overall, more than 100 million pieces of content are uploaded to the service every day, making clips made by AI a minor part of its total content library.

Customizing Your Feed

Viewers will be able to limit or boost the level of AI-generated videos they view by using the topic control feature in the platform and picking the AI content topic. Other topics that can already be modified under the setting encompass current affairs, style, aesthetics, and dance.

Content Labeling and Policies

Its guidelines require content makers to tag “realistic” artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the app will now apply an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is intended to stop users from attempting to bypass the disclosure requirement.

Responsible AI Funding

TikTok is additionally establishing a $2 million awareness program for specialists and organizations to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations focused on training computer science.

Content Safety Approach

The video-sharing app has supported its content review process, during discussion over proposals to lay off a large number of review team members in Britain. It is planning to reduce a significant number of roles in its trust and safety team in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most harmful content ahead of it has to be seen by humans. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its AI tools.

It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”