Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the One-Time PM's Audition for Make America Great Again

The former UK leader, began the first edition of her video series with a promise to reveal "malicious actors" striving to weaken Britain, the US and Europe. She explained she would lay bare how an "worldwide alliance of progressives work to subvert the democratic process and the electorate's mandate."

"We're going to look at the Trump revolution and see how it can be replicated in Britain," she said. "We'll be talking to the leading lights of the Trumpist political sphere."

Before the series premiere, there was a notably ardent backer. "This marks the start of a type of revolution," said the controversial US journalist. The right-leaning Just the News will publish the ex-PM's new broadcasts.

Establishing Ties in the Conservative Media Landscape

UK-based allies, such as a advisor linked to Reform UK, played a role in her set up the Liz Truss Show. Its staging is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her debut week and her debut had sixty-seven thousand views across the same period.

This represents a humble beginning, but in aligning with the journalist, she is being pushed into a well-developed right-wing media network producing and amplifying Maga talking points. Its obsessions include accusations of information control by the established press and a desire to eradicate a shadowy government apparatus – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Solomon's outlet is not well-known past the pro-Trump media sphere, but it does have influence there, primarily thanks to John Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even spoken with the former president," noted Alex Hinton, who has extensively researched the Maga movement.

A Controversial Partner

The former PM's foray to bring the pro-Trump media model to the UK has pushed her closer to contentious individuals such as Solomon.

He established Just the News in the wake of criticism following accusations of promoting inaccurate reports about Biden's anti-corruption work in Ukraine, as well as disputed reports about one-time diplomat to that country.

Solomon's reporting were repeated within the conservative press, with Solomon appearing as a frequent visitor on the widely-watched cable news broadcast. The former president personally endorsed Solomon's reporting.

He wrote the reports about Ukraine in a number of opinion pieces for the political newspaper the political newspaper, where he was re-labelled as a columnist following internal criticism regarding his reporting. His narratives were key in Trump's pressure for the officials in Kyiv to look into the Biden family in that year. Those demands led to impeachment proceedings against Trump. The Senate later acquitted the president.

Weeks after Solomon left the Hill in October 2019, the outlet announced it was conducting a assessment of his reporting concerning Ukraine. It determined the journalist had relied on questionable informants and said he "failed to identify crucial information about key Ukrainian sources, including the fact that they had been formally accused or were under investigation."

Joining the Network

His broadcast spots are a example of the political media environment Truss is joining. He talked about his endorsement of her new show on a program he presents on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already interviewed Bannon on a debut installment.

In linking up with Solomon and Just the News, Truss has become a niche participant in a much wider network of right-wing publications that routinely amplify each other's content.

His personal programs have often featured personalities such as Mike Benz, a political voice whose disparagement of the foreign aid agency was cited by the tech billionaire as justification for dismantling the government body.

An International Strategy

Even though the former PM's unnatural presentation and career difficulties have been mocked within the UK, some US observers are not discounting her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss as significant, despite the fact that you may not want to accept their words at face value," said a Democratic strategist, who served in the Biden administration.

"It was evident how in the recent campaign Donald Trump leveraged that alternative press to get his message out. Undoubtedly that network transmits and affects debate internationally. It seems fairly obvious to me that the conditions in the Britain are similar to what enabled this alternative media ecosystem to flourish here."

Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in Britain.

"Online platforms is borderless," he stated. "There is a certain atmosphere within which ideas travel – on occasion appearing in harsh versions and sometimes less so – but which is networked."

Professor Hinton said the growth of the internet-based right wing in the United Kingdom lately meant the "potential to have a increasing influence is substantial."

Global Goals

"The former PM and Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I watched as they deployed pro-Trump themes before the {king of Maga|

Stephen Perez
Stephen Perez

A digital artist and designer passionate about blending technology with creativity, sharing insights and tutorials.